Seeking to improve its already impressive reputation for innovation, Mercedes has partnered with Loaded Films to produce The Illusive, a short film about a spy photographer and his prey. The new method of content delivery aims at a younger, more tech-savvy target audience, while improving brand awareness by using the technology to its fullest. Using what they term a rand Layer? Loaded Films?FLOADED technology turns the film into an interactive advertisement, where the user can pause the video to go to brand profile sites, which tie back in to the film by showing behind-the-scenes video and cut footage.

The film chronicles a spy photographer attempts to make his last-chance deadline to deliver some new spy shots to his employer. Along the way, a sexy and devious Mercedes representative does her best to foil his spying - sending him after GPS-tracked goats, into attack-dog filled warehouses, until finally?well, youl just have to watch the video. Let just say it involves some ninja-like skill and Bourne-like misdirection.

The 2009 Honda Fit stretches itself a few inches in every direction but height and gets a pedestrian-friendly hood as well.


A stiffer structure helps make possible a more supple suspension, so the Fit steers with new poise.


An optional skyroof helps make the interior feel even more spacious.


A stretched wheelbase adds rear-seat legroom, while the windshield moves forward to add a feeling of spaciousness.


Tilt-telescoping steering wheel helps create a driving position sized for Americans, while the softer dash style is meant to be more appealing.


New supportive sport seats complement more sporting cornering dynamics.


With the deletion of the spare tire, cargo capacity expands fractionally to 14.2 cubic feet.


Optional Skyroof glazing doesn't open to the elements, yet brings the outdoors inside.


Revised rear suspension helps the Fit carve corners, although the steering effort is surprisingly light when driving at speed.


The U.S.-specification Honda Fit Sport will carry the aerodynamic trim of this Japanese-spec Fit RS.


There's lots of character in the look of the Japan-spec RS, including different cast-aluminum wheels.